Gov’t policies are failing due to poor communication – Prof. Yankah
Mr Kojo Yankah, the Founder of the African University College of Communications (AUCC), says the failure of many government policies is due to the inability to effectively communicate to Ghanaians
He said present and past governments had failed to extensively engage citizens on the introduction of major policies as well as properly communicate same to the populace, stressing that the situation had caused major policies, which could have been life changing to fail.
Citing the electronic transaction levy (E-levy) and the closure of toll booths as examples, he said the Government had failed to adequately engage the citizens on the policy and decisions ahead of their implementation.
“I think a lot would have been achieved if present and past governments had effectively communicated those policies to the people,” he said.
“Listen, you don’t sit in Accra and think that once you make an announcement at a press conference everybody in Ghana has understood. It is only an assumption. So, what I’m saying is that we get a whole lot of things wrong in communicating policies to the people,” he added.
Mr Yankah said this in an interview with journalists on the sidelines of a public forum organised by the Department of Communication Studies, University of Ghana, in Accra.
The forum forms part of a year-long activities of the Department’s 50th anniversary celebration.
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